Working in collaboration with UNIT9 for the General Entertainment Authority (GEA), Riyadh, Battle of the Baddest became one of the first fight promotions to take over the newly launched MSG Sphere in Las Vegas — and the first to promote a major fight from the Middle East on this extraordinary canvas.

Inspired by the movement of a zoetrope, the 360° animation brought Tyson Fury and Francis Ngannou to life at monumental scale, creating a global spectacle for Riyadh Season 2023 and generating millions of impressions worldwide.