Working in collaboration with UNIT9, we created an immersive WebAR experience for the Battle of the Baddest, bringing

Tyson Fury and Francis Ngannou directly into the fans’ world.

Using 3D scanning, photogrammetry and motion capture, fans could place highly realistic AR versions of both fighters into their own surroundings at tabletop, life-size and city scale, creating and sharing content around the fight.

The AR experience reached audiences across 167 countries, helping turn the Riyadh Season showdown into a participatory global campaign.